The degree to which customers can identify the brand under a variety of circumstances is referred to as brand
A)equity.
B)recognition.
C)awareness.
D)marking.
E)loyalty.

Question

Quizplus · Accepted Answer

Brand recognition refers to the degree to which customers can identify the brand under different circumstances, such as seeing its logo, hearing its name, or experiencing a product or service associated with the brand. Brand equity refers to the overall value of the brand, which comprises various factors such as brand recognition, perceived quality, customer loyalty, and associations with the brand. Brand awareness refers to the extent to which the brand is known by potential customers, while marking does not apply to branding concepts. Loyalty refers to the degree to which customers prefer or are committed to a particular brand over others.

The Degree to Which Customers Can Identify the Brand Under