The brand image that bears your name and that must be managed 24-hours-a-day,7-days-a-week,365-days-a-year,is referred to as your
A)social brand.
B)unique brand.
C)brand equity.
D)primary branD.
E)personal brand.

Question

Quizplus · Accepted Answer

The term "personal brand" refers to the brand image that is associated with an individual, and it needs to be managed around the clock throughout the year, as it's the embodiment of the individual's public persona.

The Brand Image That Bears Your Name and That Must