Target stores use an image of a white dog with a red bulls-eye around one of its eyes.In marketing terms,what does this represent for Target?
A)a brand feature
B)a brand image
C)a brand mark
D)an identifier
E)a patent

Question

Quizplus · Accepted Answer

The white dog with a red bulls-eye around one of its eyes is a brand mark, which is a unique symbol, design or emblem that helps consumers identify and differentiate a brand from its competitors. It is not a brand feature, as features refer to the functional characteristics of a product or service. It is not a brand image, as that refers to the overall impression a brand makes on its consumers. It is also not an identifier or a patent, as those are legal terms that refer to protection and registration of intellectual property rights.

Target Stores Use an Image of a White Dog with a Red