The unique set of associations target customers or stakeholders make with a brand is referred to as
A)brand recognition.
B)brand marking.
C)brand value.
D)brand image.
E)brand equity.

Question

Quizplus · Accepted Answer

Brand image is the set of associations that customers or stakeholders make with a brand. It includes perceptions about the brand's quality, reputation, personality, and values. Brand recognition refers to the ability to identify a brand from its logo or packaging, but it does not capture the full set of associations that make up a brand image. Brand marking and brand value are not commonly used terms in branding. Brand equity refers to the overall value of a brand to its owner, which includes brand image as well as other factors like customer loyalty and market share.

The Unique Set of Associations Target Customers or Stakeholders Make