Which quantitative technique for measuring brand equity helps marketers understand which brands stand out in a consumer's memory and what the strength of his or her association is with the brand?
A)projective technique
B)free association
C)brand recognition
D)aided recall
E)brand recall survey

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The Answer of Which quantitative technique for measuring brand equity helps marketers understand which brands stand out in a consumer's memory and what the strength of his or her association is with the brand?
A)projective technique
B)free association
C)brand recognition
D)aided recall
E)brand recall survey

Which Quantitative Technique for Measuring Brand Equity Helps Marketers Understand