When designing the new ad campaign for Glad ForceFlex garbage bags,one of the creatives asked,"What if we showed how strong the material in the bags is by showing it catching a charging rhinoceros?" Which of the following techniques for manipulating and transforming ideas was most likely used in this example?
A) compare
B) imagine
C) reverse
D) connect
E) parody

Question

Quizplus · Accepted Answer

The technique most likely used in this example is to imagine, as the creative is proposing an idea that involves imagining a scenario where the Glad ForceFlex garbage bag catches a charging rhinoceros to demonstrate the bag's strength.

When Designing the New Ad Campaign for Glad ForceFlex Garbage