An Electrolux commercial features talk-show host Kelly Ripa juggling a busy schedule that includes cooking a meal,washing clothes,and cleaning dishes using Electrolux appliances.Which aspect of the creative pyramid is the advertiser most likely seeking to establish by using Kelly Ripa in the ad?
A) action
B) awareness
C) conviction
D) comprehension
E) credibility

Question

Quizplus · Accepted Answer

By using Kelly Ripa, the advertiser is seeking to establish credibility for the brand. Kelly Ripa is a well-known and trusted personality, and her usage of Electrolux appliances in the commercial is meant to convince viewers that the brand is reliable and trustworthy.

An Electrolux Commercial Features Talk-Show Host Kelly Ripa Juggling a Busy