In the creative process,the big idea
A) joins the product benefit with the consumer desire in a recognizable, familiar way.
B) helps the audience to ignore the ad if it does not apply to them.
C) is rarely expressed through a combination of art and copy.
D) describes the direction the message should take.
E) is defined as a bold, creative initiative.

Question

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The Answer of In the creative process,the big idea
A) joins the product benefit with the consumer desire in a recognizable, familiar way.
B) helps the audience to ignore the ad if it does not apply to them.
C) is rarely expressed through a combination of art and copy.
D) describes the direction the message should take.
E) is defined as a bold, creative initiative.

In the Creative Process,the Big Idea