According to the creative pyramid,the first step in copywriting and art design is to
A) create interest.
B) attract the prospect's attention.
C) make the prospect aware of the product
D) make the prospect aware of the brand name.
E) create a two-way communications medium.

Question

Quizplus · Accepted Answer

The first step in the creative pyramid is to attract the prospect's attention. This is because if the audience does not pay attention to the advertisement, then the rest of the message is lost. Therefore, it is crucial to capture their attention first.

According to the Creative Pyramid,the First Step in Copywriting and Art