A magazine ad for United Airlines shows a flight map overlaid on a photo of Manhattan with one of the lines arcing into a smile.The ad reads "NYC friendly.Fly the friendly skies." The phrase "Fly the friendly skies" is meant to stimulate
A) awareness.
B) conviction.
C) action.
D) credibility.
E) comprehension.

Question

Quizplus · Accepted Answer

The phrase "Fly the friendly skies" is a call to action, encouraging readers to book a flight with United Airlines. The overall ad campaign is designed to promote United Airlines as a friendly airline, and the phrase is meant to motivate readers to take action and book a flight.

A Magazine Ad for United Airlines Shows a Flight Map