The creative in the role of the _____ would most likely state that a full-page ad for free checking accounts in The Wall Street Journal is a waste of resources for a community bank.
A) Artist
B) Judge
C) Mediator
D) Warrior
E) Liaison

Question

Quizplus · Accepted Answer

The Judge role involves making critical assessments and decisions, which in this context means evaluating the effectiveness and appropriateness of advertising strategies. A Judge would likely see a full-page ad in The Wall Street Journal as an inefficient use of resources for a community bank, given the national or international focus of the publication compared to the local focus of the bank.

The Creative in the Role of the _____ Would Most