One way that copywriters create interest in their ads is to
A) use the word "you" frequently.
B) write lengthy, technical copy.
C) use multimedia components.
D) write three-word headlines.
E) use actual consumers.

Question

Quizplus · Accepted Answer

Using the word "you" frequently helps personalize the message and engage the reader by making them feel directly addressed and involved.

One Way That Copywriters Create Interest in Their Ads Is