The ad for Absolut vodka has the following headline: "Absolut Envy." The creatives who designed this ad were most likely trying to create _____ for the alcohol with a play on words to imply that you will be the envy of all your friends if you drink Absolut vodka.
A) desire
B) action
C) conviction
D) credibility
E) comprehension

Question

Quizplus · Accepted Answer

The creatives were trying to create a desire for Absolut vodka by appealing to the audience's sense of exclusivity and social status. The play on words in the headline implies that if you drink Absolut vodka, you will be seen as someone who has good taste and is worthy of envy from others.

The Ad for Absolut Vodka Has the Following Headline: "Absolut