Ingrid is selling a local area network (LAN)to an engineering company.She is doing a sales presentation to all of the people who will be using the LAN.She has just finished giving a brief history of her company and discussing the firm's philosophy to the 25 people in the room.She has also mentioned a few large companies that her firm has worked with in the past.What is Ingrid attempting to do by providing the company's history and its philosophy?
A) relax her audience
B) establish credibility
C) create a selling environment
D) educate her audience
E) create interest in her company

Question

Quizplus · Accepted Answer

By providing her company's history and philosophy, Ingrid is attempting to establish credibility with the audience. It helps to show that her company has a proven track record of success and that they have a specific approach to their work. This can help build trust and increase the likelihood that the audience will be receptive to her sales presentation.

Ingrid Is Selling a Local Area Network (LAN)to an Engineering