For which of the following products would a salesperson be most likely to use a memorized sales presentation?
A) a set of encyclopedia
B) an interactive video for training salespeople
C) a pesticide that completely eradicates termites in one spraying
D) an around-the-world cruise
E) a 20-foot tall fiberglass steeple

Question

Quizplus · Accepted Answer

A memorized sales presentation is most effective for products that have a standard set of features and benefits that can be easily communicated, such as a set of encyclopedia, where the information is consistent and does not require customization.

For Which of the Following Products Would a Salesperson Be