The limitation of trade-off analysis is which of the following?
A)The trade-off between competitors' brands is irrelevant due to different features and benefits being available with various competing brands
B)Product preference is not established
C)Profiles do not give an accurate representation of the consumer decision process
D)Respondents are not asked to back up their preferences with cash expenditure

Question

Quizplus · Accepted Answer

Trade-off analysis relies on respondents' self-reported preferences rather than actual purchasing behavior. This can be a limitation because respondents may not always back up their preferences with actual purchases. Therefore, the accuracy of the data obtained from trade-off analysis may be lower than that obtained from other research methods that focus on measuring actual behavior, such as scanner data or purchase records.

The Limitation of Trade-Off Analysis Is Which of the Following