A combination of high price and high promotion expenditure is called which of the following?
A)Rapid penetration strategy
B)Slow skimming strategy
C)Rapid skimming strategy
D)Slow penetration strategy

Question

Quizplus · Accepted Answer

A rapid skimming strategy involves setting a high price and investing heavily in promotion to create a perception of high quality and exclusivity for the product. This is often used for new, innovative products where the market is willing to pay a premium.

A Combination of High Price and High Promotion Expenditure Is