Coupled with the basic dimensions of cost, competitive prices and customer value, which of the following factors influence pricing strategy?
A)New product launches strategies, segmentation strategies, international marketing strategies and competitive marketing strategies
B)Product & service marketing strategies, promotional strategies, competitive marketing strategies and marketing research
C)Positioning strategies, new product launch strategies, product line strategies, competitive marketing strategies, channel management strategies and international marketing strategies
D)Marketing research, positioning strategies, channel management strategies and promotional strategies

Question

Quizplus · Accepted Answer

The factors that influence pricing strategy include positioning strategies, new product launch strategies, product line strategies, competitive marketing strategies, channel management strategies, and international marketing strategies. These factors go beyond just the basic dimensions of cost, competitive prices, and customer value and encompass a range of marketing strategies and tactics that can impact pricing decisions. Option C is the most comprehensive and includes all the relevant factors. Options A, B, and D are either too narrow or miss out on key factors.

Coupled with the Basic Dimensions of Cost, Competitive Prices and Customer