Experimental pricing research uses which of the following?
A)Test marketing to determine prices
B)Market segmentation to determine prices
C)Positioning to determine prices
D)Laboratory setting to determine prices

Question

Quizplus · Accepted Answer

Experimental pricing research involves conducting test marketing in which the pricing strategy is tested on a small scale by releasing the product or service to a small segment of the target market. This allows the marketers to assess how the target market responds to the pricing strategy and adjust it accordingly. Market segmentation, positioning, and laboratory settings are not directly related to experimental pricing research.

Experimental Pricing Research Uses Which of the Following