Price is the odd-one-out of the marketing mix because of which of the following?
A)It is concerned with economics rather than marketing
B)Financial controllers control price setting rather than marketing managers
C)Price is determined by one's competitors
D)It is a revenue earner

Question

Quizplus · Accepted Answer

Price is the odd one out in the marketing mix because it is the only element that generates revenue; the other elements (product, place, promotion) are costs.

Price Is the Odd-One-Out of the Marketing Mix Because of Which