Which of the following is not used as a useful technique for uncovering customers' value perceptions?
A)Trade-off analysis
B)Break even analysis
C)Economic value to the customer analysis
D)Experimentation

Question

Quizplus · Accepted Answer

Break even analysis is a financial tool used to determine the level of sales needed to cover all costs and achieve a zero-profit scenario. It is not used to uncover customers' value perceptions. The other three techniques mentioned, trade-off analysis, economic value to the customer analysis, and experimentation, are often used to uncover customers' value perceptions.

Which of the Following Is Not Used as a Useful