Trade-off analysis is also known as which of the following?
A)Traffic analysis
B)Value analysis
C)Customer analysis
D)Conjoint analysis

Question

Quizplus · Accepted Answer

Trade-off analysis is also known as conjoint analysis, where respondents have to choose between two or more products/services with different attributes and trade-offs. The aim is to understand the preferences and priorities of customers and identify the optimal product/service configuration to meet their needs. Traffic analysis is the study of traffic flow and congestion on roads and highways; value analysis is a cost reduction technique to improve the value and quality of a product or service, and customer analysis is the process of collecting and analyzing customer data to understand their behavior and preferences.

Trade-Off Analysis Is Also Known as Which of the Following