A low price with low promotional expenditure is an example of which of the following?
A)Rapid penetration strategy
B)Slow skimming strategy
C)Rapid skimming strategy
D)Slow penetration strategy

Question

Quizplus · Accepted Answer

A low price with low promotional expenditure is an example of a Slow penetration strategy. This strategy aims to penetrate the market slowly by offering products at low prices with minimal promotional expenses. The intention is to attract price-sensitive customers and gain a foothold in the market gradually.

A Low Price with Low Promotional Expenditure Is an Example