Four strategic objectives are relevant to pricing, these are to _______.
A)build, to harvest, to skim and to maximize
B)harvest, to reposition, to maximize, to skim
C)build, to hold, to harvest and to reposition
D)harvest, to skim, to hold and to maximize

Question

Quizplus · Accepted Answer

The four strategic objectives relevant to pricing are building market share (build), maintaining market share (hold), maximizing short-term profits (harvest), and maximizing long-term profits (reposition). Option C lists all four objectives correctly. Options A and B are incorrect as they do not include holding or repositioning as objectives. Option D is incorrect as it does not include repositioning as an objective.

Four Strategic Objectives Are Relevant to Pricing, These Are to _______