A high price with low levels of promotional expenditure is an example of which of the following?
A)Rapid penetration strategy
B)Slow skimming strategy
C)Rapid skimming strategy
D)Slow penetration strategy

Question

Quizplus · Accepted Answer

A slow skimming strategy involves pricing a product high and investing little in promotional efforts. This strategy targets early adopters who are willing to pay a premium price for a new product without significant marketing efforts.

A High Price with Low Levels of Promotional Expenditure Is