The "harvest objective" implies _______.
A)the maintenance or raising of profit margins as sales and/or market share are rising
B)the reduction of prices, so as stock of product in the decline stage of their product life cycle is reduced
C)the reduction of prices, so as to maintain sales
D)the maintenance or raising of profit margins even though sales and/or market share are falling

Question

Quizplus · Accepted Answer

The "harvest objective" implies the maintenance or raising of profit margins even though sales and/or market share are falling. This is typically done in the decline stage of a product's life cycle, where the focus shifts from growth to profitability. One way to achieve this is by reducing costs, including marketing expenses and possibly even lowering prices, but not so much as to sacrifice profitability.

The "Harvest Objective" Implies _______