According to the text,when designing the product element of the marketing mix for services,marketing managers should give special attention to:
A)advertising.
B)branding.
C)packaging.
D)capacity management.

Question

Quizplus · Accepted Answer

When designing the product element of the marketing mix for services, marketing managers should give special attention to branding. Services are intangible, and branding helps to create a strong image and identity for the service being offered. Advertising and packaging may be important, but they are secondary to branding. Capacity management is not directly related to the product element of the marketing mix.

According to the Text,when Designing the Product Element of the Marketing