The use of brand names is especially important for services because of which unique characteristic of services?
A)intangibility
B)inseparability
C)inconsistency
D)invisibility

Question

Quizplus · Accepted Answer

Brand names are important for services because services are intangible, meaning they cannot be touched or seen before purchase, making the brand name a crucial factor in building trust and loyalty with customers.

The Use of Brand Names Is Especially Important for Services