Which of the following statements would best increase customer satisfaction,after a service failure was experienced?
A)offering either a refund, store credit, or gift certificate
B)providing a store credit
C)providing a refund
D)none of these, as the firm is losing money

Question

Quizplus · Accepted Answer

By offering the customer a choice between a refund, store credit, or gift certificate, the company is demonstrating that they value the customer's business and want to make things right. This gives the customer a sense of control in the situation and can increase their satisfaction with the company's handling of the service failure. Additionally, offering these options can help to retain the customer's loyalty and repeat business in the future.

Which of the Following Statements Would Best Increase Customer Satisfaction,after