When the salesperson for Thymes Unlimited walked into the office of the department store buyer,she laid a sample of the company's newest line of hand-blown glass candleholders in front of the buyer and said nothing as she waited for the buyer to comment on the candleholder.This salesperson used the _____ approach.
A) showmanship
B) silent benefit
C) shock
D) product
E) curiosity

Question

Quizplus · Accepted Answer

In the product approach, the salesperson places the product on the counter or hands it to the customer, saying nothing. The salesperson waits for the prospect to begin the conversation. The premium approach involves giving away free samples or gifts.

When the Salesperson for Thymes Unlimited Walked into the Office