When Target sells winter coats,it sends them to stores at different times of the year.This is an example of _______.
A)Demographic segmentation
B)Climate segmentation
C)Geographic biases
D)Lack of winter in the South
E)Climate change

Question

Quizplus · Accepted Answer

Target segments its target market by geographic climate. Starting in early September, Target begins marketing winter coats in its Minneapolis-area stores, an activity that won't begin until much later in Houston, where customers are still expecting several more months of 80 to 90 degrees. The chain's South Florida stores might never even stock traditional cold-weather apparel except in small quantities for travelers. Target wisely recognizes different customer needs across different climates and builds its marketing plans accordingly.

When Target Sells Winter Coats,it Sends Them to Stores at Different