Approaches to geographic segmentation include all except _____.
A)Region
B)Density of population
C)Size of population
D)Sensitivity of population
E)Climate

Question

Quizplus · Accepted Answer

Approaches to geographic segmentation include (1) by region-Northeast, Southeast, Midwest, and West, for example; (2) by density of population-urban, suburban, exurban, and rural, for example; (3) by size of population-Exhibit 6.4 shows the top 20 standard metropolitan statistical areas (SMSAs) in the United States;(4) by growth in population-Exhibit 6.5 highlights the top 10 fastest-growing markets from 2010 to 2011, by number of people and percentage growth; and (5) by climate-colder northern states versus warmer southern states.

Approaches to Geographic Segmentation Include All Except _____