When Walter,the brand manager for a consumer packaged good,says that a segment has sufficient size,he means _________.
A)The market has a large enough television audience to be worth considering
B)The market is reachable
C)The market has an expected return on investment that is positive
D)The market has many customers in it
E)The market is homogeneous

Question

Quizplus · Accepted Answer

When a brand manager says that a segment has sufficient size, it means that the market has an expected return on investment that is positive. It implies that the market is large enough to generate a profitable revenue for the brand.

When Walter,the Brand Manager for a Consumer Packaged Good,says That