Differentiation is a concept that means _______.
A)Consumers like a variety of things
B)Each age segment views products exactly the same
C)Products need to appear to be different from one another to be successful in the marketplace
D)Communicating and delivering value in different ways to different customer groups
E)All of these

Question

Quizplus · Accepted Answer

Segmentation seeks to find one or more factors about members of a heterogeneous market that allow for dividing the market into smaller, more homogeneous subgroups for the purposes of developing different marketing strategies to best meet the segments' distinct needs and wants. The operative word is different, as in differentiation, which means communicating and delivering value in different ways to different customer groups.

Differentiation Is a Concept That Means _______