Which term refers to the unethical marketing practice of compensating consumers to talk about, or promote, products without disclosing that they are working for the company?
A) infiltrating
B) practising opinion leadership
C) acting as a surrogate consumer
D) shilling

Question

Quizplus · Accepted Answer

The term that refers to the unethical marketing practice of compensating consumers to talk about or promote products without disclosing that they are working for the company is shilling.

Which Term Refers to the Unethical Marketing Practice of Compensating