Alice is a consumer who spreads information about all types of products and services that are available in the marketplace. Her friends seek her advice on just about anything that has to do with shopping for products or services because she seems to know a lot about many different product categories, not just one specific one. Which term best describes Alice?
A) product adopter
B) opinion leader
C) market maven
D) buzz marketer

Question

Quizplus · Accepted Answer

Alice fits the description of a market maven, who is a consumer who has a wealth of information about many different products and services and is a frequent shopper. She is sought out by friends as an information source and has influence over their purchase decisions. The other options, product adopter, opinion leader, and buzz marketer, do not fit the description as well as market maven.

Alice Is a Consumer Who Spreads Information About All Types