Which type of marketing efforts focus on generating excitement that is spread from consumer to consumer?
A) buzz
B) surrogate
C) social
D) interactive

Question

Quizplus · Accepted Answer

Buzz marketing efforts aim to generate excitement or hype around a product, service, or brand, which is spread by word-of-mouth from consumer to consumer. Surrogate marketing focuses on promoting a product or service indirectly using a different brand or product. Social marketing involves promoting social causes or ideas to influence behavior change. Interactive marketing involves two-way communication between the brand and the consumer.

Which Type of Marketing Efforts Focus on Generating Excitement That