Which term refers to consumers who have great influence on the behaviour of others relating to product adoption and purchase because of their knowledge about specific products or services?
A) primary influencers
B) product innovators
C) informational leaders
D) opinion leaders

Question

Quizplus · Accepted Answer

Opinion leaders are consumers who have expertise or knowledge about specific products or services, and their opinions and recommendations are highly influential in the decision-making process of others. They are often sought out by other consumers for advice and guidance on a particular product or service.

Which Term Refers to Consumers Who Have Great Influence on the Behaviour