Which of the following is a guerrilla marketing tactic in which consumers do not realize that they are being targeted by a marketing message?
A) under-the-radar marketing
B) subliminal marketing
C) invisible marketing
D) stealth marketing

Question

Quizplus · Accepted Answer

Stealth marketing is a guerrilla marketing tactic in which consumers do not realize that they are being targeted by a marketing message. It involves promoting a product or service without disclosing the fact that it is actually an advertisement. This can include having actors or influencers use a product in public without disclosing that it is part of a marketing campaign, or using product placement in movies or TV shows. Subliminal marketing and invisible marketing are not specific guerrilla marketing tactics, and under-the-radar marketing is not commonly used terminology in marketing.

Which of the Following Is a Guerrilla Marketing Tactic in Which