Which measure do consumers who are concerned about how other people react to their behaviour score highly on?
A) consumer ethnocentrism
B) attention to social comparison information
C) susceptibility to marketing persuasion
D) connectedness

Question

Quizplus · Accepted Answer

Consumers who are concerned about how other people react to their behaviour score highly on attention to social comparison information, which refers to the tendency to compare oneself to others in terms of behaviour and possessions. Consumer ethnocentrism relates to the belief that products made in one's own country are superior to those made in other countries, and is not relevant to this question. Susceptibility to marketing persuasion and connectedness are not necessarily related to concerns about how others perceive one's behaviour.

Which Measure Do Consumers Who Are Concerned About How Other