The text describes an attitude model that expands upon the behavioural intentions model by including a perceived control component that assesses the difficulty involved in performing the behaviour and the extent to which the consumer perceives that he or she is in control of the product selection. Which term refers to this model?
A) theory of planned action
B) theory of self-efficacy
C) attitude-toward-the-object model
D) ego-defensive model

Question

Quizplus · Accepted Answer

The theory of planned action includes the perceived control component, which assesses the consumer's perception of their control over product selection and the difficulty involved in performing the behavior. The other options (B, C, and D) do not explicitly include this perceived control component.

The Text Describes an Attitude Model That Expands Upon the Behavioural