When deciding which college or university to attend, most students take into account what they think other people, such as their family and friends, think about which school they should attend. For example, a student might believe that his parents want him to attend the school they went to, so he considers that in his decision. Which model has a component that assesses the consumer's perceptions of what other people think they should do in addition to their own attitude toward specific schools?
A) attitude-toward-the-object
B) hierarchical
C) behavioural intentions
D) elaboration likelihood

Question

Quizplus · Accepted Answer

The behavioral intentions model includes a component that considers subjective norms, which are the consumer's perceptions of what others think they should do, in addition to their own attitudes.

When Deciding Which College or University to Attend, Most Students