In the ATO approach, attitudes are formed holistically across a number of attributes, with poor ratings on one attribute being offset by higher ratings on another attribute. Which term refers to this approach?
A) holistic model
B) compensatory model
C) hierarchical model
D) subjective model

Question

Quizplus · Accepted Answer

The compensatory model refers to the approach of forming attitudes holistically across multiple attributes, where poor ratings on one attribute can be compensated for by higher ratings on another attribute.

In the ATO Approach, Attitudes Are Formed Holistically Across a Number