According to the functional theory of attitudes, which function of consumer attitudes works as a defensive mechanism for consumers?
A) utilitarian
B) value-expressive
C) ego-defensive
D) shielding

Question

Quizplus · Accepted Answer

The ego-defensive function of attitudes works as a defensive mechanism for consumers by providing them with a way to protect their self-esteem and prevent feelings of anxiety or guilt. This function helps consumers justify their behavior and decisions related to a product or service.

According to the Functional Theory of Attitudes, Which Function of Consumer