Which term refers to the process of following changes in consumer attitudes over time?
A) affect monitoring
B) attitude tracking
C) planned monitoring
D) proactive assessment

Question

Quizplus · Accepted Answer

Attitude tracking refers to the process of monitoring changes in consumer attitudes over time. Affect monitoring refers to tracking emotional responses, while planned monitoring and proactive assessment are not specific to the tracking of consumer attitudes.

Which Term Refers to the Process of Following Changes in Consumer