Which statement best describes the value-expressive function of attitudes?
A) It allows consumers to simplify their decision-making processes.
B) It enables a consumer to express his or her morals, self-concept, and beliefs to others.
C) It works as a defence mechanism for consumers to avoid facts or defend themselves from their own low self-concept.
D) It is more powerful in enhancing a consumer's self-esteem than the ego-defensive function of attitudes.

Question

Quizplus · Accepted Answer

The value-expressive function of attitudes allows consumers to express their morals, self-concept, and beliefs to others. This can be seen in consumer behavior where individuals choose products or brands that align with their values or identity, such as buying eco-friendly products to express their concern for the environment.

Which Statement Best Describes the Value-Expressive Function of Attitudes