Ken is purchasing a new computer for his family. To make this purchase, he learns as much as he can understand about computers and decides which one he likes based on that information. Only then will he actually purchase a computer. According to the hierarchy of effects approach to attitudes, which hierarchy best describes Ken's actions?
A) behavioural influence
B) high-involvement
C) utilitarian
D) knowledge

Question

Quizplus · Accepted Answer

Ken's actions exhibit the high-involvement hierarchy of effects approach. He is actively seeking and processing information about the product before making a decision, indicating that he has a high level of involvement in the product purchase.

Ken Is Purchasing a New Computer for His Family