What is the correct sequence in the low-involvement hierarchy?
A) cognition-evaluation-behaviour
B) cognition-behaviour-evaluation
C) behaviour-affect-belief
D) behaviour-belief-affect

Question

Quizplus · Accepted Answer

The correct sequence in the low-involvement hierarchy is cognition-behaviour-evaluation. This means that the consumer first forms a belief (cognition) about the product, then engages in the behaviour of purchasing it, and finally evaluates their experience with the product. This sequence applies to low-involvement purchases where consumers may not have a strong motivation to research or evaluate their options before making a purchase.

What Is the Correct Sequence in the Low-Involvement Hierarchy