Which of the following is NOT an element of the attitude-toward-the-object (ATO) model?
A) a consumer's perception of what other people think they should do
B) beliefs about salient attributes that a consumer thinks the product should possess
C) strength of the belief that a certain brand has the feature
D) evaluation of the attribute

Question

Quizplus · Accepted Answer

Perception of what other people think they should do is not an element of the ATO model. The ATO model includes beliefs about salient attributes, strength of beliefs, and evaluation of those attributes.

Which of the Following Is NOT an Element of the Attitude-Toward-The-Object