Which model assesses a consumer's perceptions of what other people think they should do?
A) attitude-toward-the-object (ATO)
B) hierarchical
C) elaboration likelihood
D) behavioural intentions

Question

Quizplus · Accepted Answer

The behavioral intentions model, also known as the Theory of Reasoned Action, considers a consumer's perceptions of social pressures or what others think they should do.

Which Model Assesses a Consumer's Perceptions of What Other People